This is the poster advertising the 60th anniversary of the snow festival in Japan. The Sapporo Snow Festival, one of Japan's largest winter events. It attracts about 2 million visitors from Japan and abroad every year.
Sapporo is highly conscious of the need to encourage tourism. The local authorities put a lot of store in the international and national interest in the snow festival and encourage the International Snow Statue Competition which began in 1974. This has become one of the most popular sections of the festival, not only amongst Japanese visitors, but amongst the all important overseas media.
